News

Travel South Dakota wins 7 HSMAI Adrian Awards for global tourism marketing excellence

Travel South Dakota wins 7 HSMAI Adrian Awards for global tourism marketing excellence

Photo: Metro Services


MITCHELL, SD (Mitchell Now) — Travel South Dakota is getting international recognition for its marketing work, taking home seven awards in the Hospitality Sales and Marketing Association International’s (HSMAI) Adrian Awards, a global competition focused on travel and tourism campaigns.

The South Dakota Department of Tourism said the wins included two “Best of Category” honors and came from a field of more than 800 entries worldwide.

Among the awards listed in the state release were a Gold “Best of Category” for “GoPro on Winter Adventure in South Dakota,” plus Gold awards for “All Types of Crazy Welcome” and “Arts and Culture.” The department also received Silver awards for “Forever 605” (also labeled “Best of Category”), “So Much South Dakota, So Little Time,” a social media influencer campaign, and an Apple Maps guide program.

Tourism Secretary James Hagen said the awards reflect collaboration and storytelling aimed at driving measurable tourism growth in South Dakota.

HSMAI describes the Adrian Awards — now in their 69th year — as one of the travel industry’s premier marketing competitions.

Recent Headlines

15 hours ago in Sports, Trending

Ohtani has grand slam, 5 RBIs as Japan routs Taiwan 13-0 in its WBC opener

Shohei Ohtani doubled on the first pitch of the game, then hit a go-ahead grand slam and an RBI single in a 10-run second inning to lead defending champion Japan over Taiwan 13-0 Friday night in its World Baseball Classic opener.

15 hours ago in Entertainment

After 5 years, Sarah J. Maas returns to ‘A Court of Thorns and Roses’ with 2 untitled books

Romantasy favorite Sarah J. Maas has given her millions of fans a plot twist they had long been waiting for — two more books over the next 11 months in her blockbuster "A Court of Thorns and Roses" series.

14 hours ago in College, High School, Local Sports, Sports

(WEEKEND SPORTS): Class AA Boys SoDak16 games, Girls State Hockey Tournament continues, Jam-Packed DWU sports weekend, SDSU WBB in Summit League Championship Quarterfinals & Timberwolves vs Magic

various balls from different sports

Class AA Boys SoDak16 games go on throughout the day, Girls State Hockey Tournament continues in Mitchell for its final day, Jam-Packed DWU sports weekend, DWU WBB National Tournament matchup set, SDSU WBB in Summit League Championship Quarterfinals & Timberwolves vs Magic.