For the first time ever, a Bowl Game mascot will be edible. On December 28^th, the 2023 Pop-Tarts Bowl will pit teams from the Atlantic Coast and Big 12 conferences against each other, live from Camping World Stadium, in Orlando, Florida. The Pop-Tarts Bowl Mascot will be an “IRL manifestation” of the “Agents of Crazy Good” ad campaign that will “run around the stadium interacting with fans.” When the game ends, that mascot will then “transform into a game-winning snack for the victors.”