A sealed copy of 1990 video game John Madden Football for the Sega Genesis sold for $480,000, setting a new world record for the highest price paid for a sports video game.

Heritage Auctions said the video game was the first in a series of yearly releases of Madden football games for home consoles.

Madden, a legendary former NFL coach and broadcaster, died in December at the age of 85.

“Heritage will be donating the buyer’s premium of the sale of the game to a charitable foundation created in Madden’s honor.”

** A sealed copy of Super Mario Bros. for the Nintendo Entertainment System became the most expensive video game ever sold in August 2021 when it fetched a price of $2 million.