News

Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Entertainment

Stay Puft Marshmallow Man ruins your favorite movie

Fresh
stay-puft

Again, the internet proved it's awesomeness with #AddAPuftRuinAMovie. These are some of our favorites!

in Sports

‘Johnny Football’ has a month to win Browns QB job

manziel

Johnny Manziel has found instant popularity since being drafted by the Cleveland Browns, but will have to wait until to find out if he has the starting quarterback job.

in National

U.S. courts deliver conflicting rulings on Obamacare

obamacare

A U.S. appeals court threw out a federal regulation that implements key subsidies that are vital to the health care overhaul.