Ronald McDonald is ready for his selfie

Ronald McDonald is ready for his selfie

RONALD MCDONALD:A man dressed as Ronald McDonald throws out the ceremonial first pitch before a spring exhibition baseball game between the Texas Rangers and the Kansas City Royals, Saturday, March 22, in Surprise, Ariz. Photo: Associated Press/Darron Cummings

NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said its famous spokesclown will take an active role on social media for the first time, using the hashtag (hash)ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

Recent Headlines

in Sports

Supreme Court won’t hear challenge to baseball antitrust immunity


The Supreme Court rejected a challenge to Major League Baseball’s long-standing exemption from U.S. antitrust laws brought by San Jose as part of the city's effort to become the new home of the Oakland Athletics.

in Viral Videos

WATCH: Daisy drives Oliver


You've heard of "Driving Miss Daisy." Well, this is a little different.

in National

Student loan debt crosses generations


Weighed down by their own loans, many parents lack the means to fund their children's educations without sinking even deeper into debt.