News

NBC plans ‘TV everywhere’ for Olympics

NBC plans ‘TV everywhere’ for Olympics

2014 OLYMPICS: The Winter Games start Feb. 7. Photo: Associated Press/Gero Breloer

NEW YORK (AP) — NBC is using the Olympics to push interest in technology allowing cable or satellite TV subscribers to see live Winter Olympics competition on mobile phones or tablets.

The network said Monday it will give subscribers a 30-minute “free pass” to Olympics video before they are asked to verify that they are paying customers.

SPECIAL SECTION: 2014 Olympics

On subsequent days, customer will get five minutes free before they have to check in.

NBC’s hope is that the big event will increase interest in its “TV Everywhere” initiative, which has been slow to get started.

Nearly 10 million mobile devices were authenticated for Olympics video during the London games in 2012.

Recent Headlines

in National

U.S., Cuba to restore diplomatic relations after 50 years

alangross

The major policy shift will end decades of hostile ties with the communist-ruled island.

in Entertainment

Brangelina hired a cyber security firm for their kids

brangelina

The "Tomb Raider" star and her husband are taking precautions to protect their six children as they grow up in a digital world.

in Entertainment

REVIEW: Final ‘Hobbit’ movie falls short of original trilogy

In this image released by Warner Bros. Pictures, Martin Freeman appears in a scene from the film, "The Hobbit: The Battle of the Five Armies."

This Christmas, Peter Jackson gives us the gift of his final trip to Middle Earth with The Hobbit: The Battle of the Five Armies.