News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Entertainment

Sandra Bullock’s alleged stalker gets July trial date

sandrabullock

Joshua Corbett, 39, pleaded not guilty to charges including stalking and possession of a machine gun.

in Music

The science of popular music

beatles

A new study shows there have been three major movements in American music since 1964.

in Entertainment

Super son Ashton Kutcher remodels his mom’s house

ashton-kutcher2

The "That '70s Show" star is giving his mom a Mother's Day she'll never forget.