News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Entertainment

Today in entertainment history: July 25

Fresh
roseanne

A look back at the headlines that made history.

in National, Sports

Ohio State University fires marching band director

osu

OSU has fired the director of its celebrated marching band amid allegations he knew about "serious cultural issues" including sexual harassment.

in Sports

Ravens’ Rice suspended 2 games

rice

Pro Bowl running back Ray Rice has been suspended without pay for the first two games of the season for violating the league's personal conduct policy.