News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Recent Headlines

in Music

Taylor Swift ‘Shakes Off’ country image

Fresh
taylorswift

The "Shake It Off" singer fought with her record label to ditch her country girl image and become a pop star.

in Entertainment

TLC cancels ‘Honey Boo Boo’

Fresh
honeybooboo

The hit reality TV show is off the air after allegations family matriarch Mama June is dating a convicted sex offender.

in Entertainment

Christian Bale to play Steve Jobs in new biopic

bale

The "Dark Knight" star will portray the late Apple Computer co-founder.