News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Recent Headlines

in Lifestyle

Facebook changes real-name policy, allows aliases

Fresh
facebook

Facebook says it will stop requiring users to go by their real names.

in Music

Dierks Bentley takes cancer-stricken fan for a drive

Fresh
dierks

SEE THE PICTURES: The "Home" hitmaker played chauffeur for longtime fan Ann Soyars in his 1967 Camaro.

in Sports

Panthers’ Alexander banned 10 games for doping

Fresh
alexander

DE Frank Alexander, who missed the first four games of this season due to a previous violation of the policy, won't return until mid-December.