Barbie ‘unapologetic’ about ‘SI’ appearance

Barbie ‘unapologetic’ about ‘SI’ appearance

THE DOLL THAT STARTED IT ALL: Barbie is among this year's SI swimsuit models. Photo: Associated Press

COVER GIRL: Barbie will appear as part of the 50th annual swimsuit issue.

NEW YORK (AP) — After 50 years of debate over her unattainably perfect figure, Barbie now is unapologetic about her tiny waist and endless legs.

To prove it? The doll, which is made by Mattel, is flaunting her frame in Sports Illustrated Swimsuit’s 50th anniversary issue alongside super models as part of a campaign called “unapologetic.”

The magazine issue, which comes out on Tuesday, features well-known super models like Christie Brinkley alongside Barbie wearing the black-and-white swimsuit the doll wore when she made her debut in 1959.

Mattel is promoting the feature with a hashtag “unapologetic” on Twitter and a billboard in New York’s Times Square.

The campaign is a departure for the 55-year old doll, which has been both beloved as a plaything and criticized as an unrealistic standard of beauty for decades.

Recent Headlines

in Sports

Headed to rehab, Yankees’ Sabathia to miss playoffs


Yankees pitcher CC Sabathia is checking into an alcohol rehabilitation center and will miss the postseason.

in Entertainment

‘Spectre’ destroyed nearly $34M worth of cars


The price tag for the latest installment in the "James Bond" franchise includes millions in automobiles, including seven specially-created Aston Martins that were wrecked during filming.

in National, World

Pacific trade negotiators reach landmark deal, fight over approval looms


The U.S. and 11 other Pacific Rim countries have reached a deal on the most sweeping trade liberalization pact in a generation.